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CleanTechnica16 days ago

Tesla’s Long-Term Sales Decline in Europe — Can Cheaper Models & “Full Self Driving” Turn Things Around?

Key Takeaway

The observed decline in Tesla's European sales highlights the dynamic and competitive nature of the EV market, directly influencing future electricity demand projections and infrastructure investment strategies for developers and large power consumers.

AI Summary

  • Tesla is experiencing a long-term sales decline in the European BEV market, indicating potential shifts in consumer preferences or increased competition.
  • The article speculates that 'cheaper models' and 'Full Self Driving' are Tesla's strategies to reverse this trend, highlighting price sensitivity and technological differentiation as key market drivers.
  • For developers and large power consumers, this trend signals evolving electricity demand forecasts for EV charging infrastructure, potentially impacting grid planning and investment in new generation or transmission.
  • The European EV market is becoming increasingly competitive, which could lead to a broader range of EV offerings and pricing strategies, influencing the pace and nature of electrification and associated power demand.

Topics

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Article Content

I was going to explore some European EV sales trends this week and ran across the following chart, which shows the 8 leading auto brands’ quarterly market share of the BEV market in 13 European countries (combined): There are three things that jumped out to me looking at that chart. ... [continued] The post Tesla’s Long-Term Sales Decline in Europe — Can Cheaper Models & “Full Self Driving” Turn Things Around? appeared first on CleanTechnica .