CleanTechnica•18 days ago
Is The Plant-Based Food Sector Really Too Woke?
Key Takeaway
Companies promoting climate-friendly solutions, including those in the energy sector, should consider broader market appeal beyond just environmental benefits to maximize adoption and avoid limiting their customer base.
AI Summary
- •The plant-based food sector's early marketing focus on 'climate solution' messaging is criticized for limiting its potential customer base.
- •This narrow marketing approach may have contributed to falling sales for some 'faux meat' products in the US.
- •The article suggests that climate-friendly products need a broader appeal beyond just environmental benefits to achieve wider market adoption.
Topics
emissions
Article Content
Was the plant-based meat substitute industry wrong to recommend its products as a climate solution? That’s what Impossible Foods CEO Peter McGuinness insists, saying that the approach severely restricted the company’s potential customer base early on. The approach may have contributed to an inevitable pattern of steadily falling US faux ... [continued] The post Is The Plant-Based Food Sector Really Too Woke? appeared first on CleanTechnica .