CleanTechnica•11 days ago
Could BYD’s Manchester City Partnership Indicate A Scandinavian Sales Offensive?
Key Takeaway
BYD's strategic sports sponsorship indicates an aggressive European market expansion for its Energy Storage Systems, potentially increasing competition and supply options for developers and large power consumers.
AI Summary
- •BYD has partnered with the Manchester City soccer club to supply vehicles and Energy Storage System (ESS) batteries.
- •This high-profile sponsorship is a strategic marketing initiative aimed at enhancing BYD's brand recognition and market penetration in Europe.
- •The article speculates this partnership could precede a significant sales push for BYD's products, including ESS, particularly in Scandinavian markets.
Topics
oemstorage
Article Content
BYD recently entered a partnership with the Manchester City soccer (or football) club. This is one of the top teams in the Premier League. The partnership includes supplying BYD and DENZA vehicles, along with ESS batteries. In the heavily tribal world of soccer, this will likely gain some sales from ... [continued] The post Could BYD’s Manchester City Partnership Indicate A Scandinavian Sales Offensive? appeared first on CleanTechnica .